The press release is a traditional PR tool
which, when well written, is a vital part of your storytelling. The key
elements here are an attention-grabbing headline, a concise introductory
paragraph and, of course, a great story. Up-to-date background information is
then used to position the right elements within the press release and give the
document the critical mass needed to satisfy even the sternest of journalists.
Journalists are inundated with press
releases every day so don’t let copy with mistakes fall into their hands. This
is key to building relationships with journalists and being seen as a reliable
and professional source.
At redheadPR we generate comprehensive
lists of journalists for every client. For example, the media database for one
of our fashion clients that works in the gardening industry covers both the clothing and gardening sectors. When
creating the database, we developed lists of relevant fashion and garden
journalists and made sure we knew the best way to contact them.
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