Thursday, 18 December 2014

Merry Christmas from redheadPR

Christmas and New Year is the perfect time to reflect on what we've done and achieved this year. And at redheadPR, 2014 was a year to remember.

A big highlight for us was  working with UTC Swindon. We amassed over 6,000 Facebook likes for the college, which was opened by none other than His Royal Highness, The Duke of York. UTC Swindon is now thriving in the heart of Swindon, inspiring the next generation of engineers who will go on to uphold the town’s great tradition in the sector. 

We secured fantastic coverage in some top publications. These ranged from The Independent and Daily Mail to Marie Claire and OK! magazine. We also secured prime TV and radio coverage for clients in the consumer sector. 

In the horticulture industry, we grew again. We joined the Garden Industry Manufacturers' Association (GIMA) and I had the honour of presenting the Best Blog award at the Garden Media Guild Awards at the Savoy Hotel in London.

redheadPR won several new clients, such as Renée Maguire, a pioneer of the raw food movement, and Kelkay, the market-leading manufacturer and distributor of aggregates.

We hope you too had a fantastic 2014. Here’s to 2015!


From all of us at redheadPR, Merry Christmas and very happy New Year.  

Friday, 5 December 2014

We’ve joined GIMA

We’re thrilled to have become an associate member of GIMA, the Garden Industry Manufacturers' Association.

GIMA is an astounding organisation. It promotes members’ activities, connects industry colleagues and customers, represents suppliers’ interests and provides business intelligence. In short, GIMA helps its members build their businesses with the garden industry.

It’s great to work alongside other associate members such as The Garden & Home Press Event and Garden Trade News. We’re looking forward to sharing our industry knowledge, experience and expertise with our fellow members and GIMA – and learning from them, too.

Joining GIMA was a natural development for redheadPR. We’ve worked with many clients in the gardening and horticulture industry over many years. These include Anthony Tesselaar International, raingardenkits.co.uk, John Woods Nurseries, Mattocks and grow-your-own specialist, Stewart Garden, together with the popular gardening broadcaster and writer, Pippa Greenwood, who supported the Stewart Garden Schools campaign.

Most recently we have worked with Briers, the design-led gardening products specialist, and Kelkay, the market-leading manufacturer and distributor of aggregates.

We understand this market and we’re looking forward to working with GIMA. 

Thursday, 9 October 2014

Local businesses come together for Win sWINdon

Win sWINdon, a key B2B networking event, took place on 8 October at New College in Swindon. I was delighted to co-organise the event. 

Win sWINdon brought local business people together to network before guest speakers, James Phipps, CEO of IT consultancy, Excalibur Communications, and Ju
stin Tomlinson, MP for North Swindon, took to the stage.

First up was James. A successful entrepreneur and a big name in the Swindon business community, James won Wiltshire’s Business Person of the Year in 2012. He sits on the Swindon Influence Board and provides financial support for Wiltshire Young Enterprise, Swindon Town Football Club and Swindon Supermarine FC.

James answered the bold question: ‘How do you take a business from £50k profit to £2million in three years?’ His answers, full of great ideas, were received with enthusiasm by the crowd.

It was fantastic to hear from such a high profile MP such as Justin Tomlinson too. Justin was the first local resident to win the North Swindon parliamentary seat and is the small business ambassador for the Conservative Party. As such, he understands the importance of the small business community to Swindon. He captivated the audience and spoke passionately about our area.

After speaking, Justin and James took questions from business owners in attendance.

It was great to see everyone engaging with each other, swapping business cards and really making the most to this networking opportunity.


Thank you Read BNI for sponsoring the evening.


Wednesday, 1 October 2014

I have recently been interviewed by Swindon Business News for their ongoing series of features, The LAST WORD. Have a read of below!

What was the LAST: 

Film you watched?         
Noah. I loved it. Loved the messaging throughout and the complications and conundrums posed. As a CSR and sustainable PR, it struck a chord with me.

Book you read?                               
Can’t Swim, Bike, Run by Andy Holgate. The story of a man who went from nothing to Ironman triathlon. I love all the ups and downs. Hoping to learn something for my first Ironman one day.

Music you bought?       
Michael Jackson, XSCAPE – it’s from the Quincy Jones era which I loved.  Nice to still hear albums from a great artist, even though he is not around anymore.

Concert you went to?   
It was so long ago. Would have to be George Michael.  I love him.

Sporting event you attended?  
The only events I attend are the ones I compete in. A Local Sprint Triathlon in Royal Wootton Bassett.

Holiday you went on?   
I have two small children so it’s is either Butlins or the seaside. North Devon is a passion as we can surf, walk, run and cycle.  Plus eat lots of clotted cream and ice cream.

Restaurant you ate in? 
The Ivy. I always go there to meet clients and journalists.  It’s easy to get to, the food is wonderful and they are so efficient. Plus you can sit next to top celebrities

Thing that annoyed you?
I never really get annoyed. I am black and white about most things and much more patient now.  I get frustrated by poor service or disorganisation but rarely annoyed.
Thing that made you laugh out loud?     
My experience swimming in the infinity triathlon pool in Bristol’s The Triathlon Shop. It’s hard and you don’t go anywhere! 

Piece of good advice you were given?
Work as hard as you can for as long as you can when you are young and then reap the benefits in later life.  I have followed this advice and I am reaping the benefits now. 

Monday, 22 September 2014

Learn how your business can utilise PR through my 11 video tutorials

I have recently had the fantastic opportunity to feature in 11 video tutorials for the Smarta Business School.

The video tutorial collection, PR for Start-ups, provides a guide into public relations. It explores the differences between businesses that thrive and those that fail and show the benefits of PR. As well as explaining how to manage a PR strategy, I relate it all to various incidents and projects that I have worked on throughout my career.

The Smarta Business School video tutorials show business owners how to maximise their PR by covering topics such as:
  • Foundation principles of PR
  • How to generate PR with no budget
  • Credibility PR versus Sanity PR
  • The difference between Revenue Generating PR and Profit Generating PR
  • Creating long term leverage out of short term PR
  • Timing your PR to leverage national and global events
  • How to incorporate PR into your everyday business strategy
  • What to look out for when sourcing a PR agency
I’m always keen to share my knowledge of the industry I love, which is why you will find me at speaking engagements across the country, covering a wide variety of topics. This time it was especially exciting to put together something digital that will have wider reach and can be used time and time again.

I wanted to create something engaging, informative and inspiring and with the help of the Smarta Business School I have achieved that. So, if you are a small business owner looking to enhance your PR activity visit, https://businessschool.smarta.com/sales/pr-start-ups/