Tuesday, 4 August 2015

Essential Twitter tips - in 140 characters or less

If I’d told you 10 years ago that businesses could engage effectively with their audience with as little as 140 characters, you’d have called me crazy. But now, through the power of Twitter, successful brands are doing just that. 


Even though it’s such a prominent part of our lives, we’re still not seeing businesses exploit Twitter’s full potential. So, here are my seven top tips to make your company stand out from the rest - and gain valuable information:

·         Make your business a source of industry information. Be a thought leader and offer insightful content to your followers

·         Engage your audience with photos. Give them a behind the scenes look at what’s going on and make them feel part of your business

·         Retweet relevant breaking news. This shows your expert handle on your industry and that you’re bang up to date

·         Keep an eye on the competition. Twitter gives you insight into what’s working for them - and what isn’t

·         Following your rivals also keeps you up to speed with what they’re up to – and how well they’re being received

·         Twitter can help build strong brand recognition and spread awareness. Respond to your followers, look up hashtags for your industry

·         A loyal following is great but what’s the point if they’re not buying? Your feed should showcase your offering without being too salesy

If you want to improve your social media presence, get in touch with us at redheadPR.



Monday, 6 July 2015

Kick-starting the summer at 10 Downing Street

Last week I had a wonderful opportunity to attend the summer garden party hosted by Prime Minister, David Cameron, with my good friend Angela Barker-Dench, Principal of UTC Swindon.

It was fantastic to spend time with Angela on the day of the event, we had the perfect opportunity to talk about the fantastic work she has done at UTC Swindon so far. From hosting the Conservative Party manifesto at the college, to preparing some of Swindon’s brightest for work and university, she is going along way to putting Swindon back on the map.

The venue was a perfect place to celebrate Angela’s achievements, as the garden was beautifully decorated, alongside a selection of gorgeous drinks.

The evening also saw a fantastic speech from Chancellor George Osborne, as well as and lovely words from David Cameron. It was great to see Mr Cameron conducted himself with the same grace and confidence that he saw through the General Election campaign. 

Angela also had the fabulous opportunity to speak one-on-one with George Osborne. They spoke about how UTC Swindon has been performing in its debut academic year and their vision of how the university technical college movement is going to impact the educational system in the UK.


At the party it gave me a fantastic chance to catch up with some key contacts. At high-profile events it is an always great to opportunity to meet with and discuss a variety of topics with likeminded people. 

Thursday, 2 July 2015

Cycling to success in Gstaad

We recently invited a group of journalists and business people to see for themselves our 5 star cycling experience in Gstaad on the picturesque west side of Switzerland.

The trip launched our corporate sportive in Gstaad in June 2016, which will comprise cycling and high level networking. The 2016 trip is in aid of the Laureus Sports for Good Foundation, and aims to raise over £1 million for the charity.

With us was Laureus Sport for Good Foundation ambassador and England cricket legend, Michael Vaughan. At the end of the trip, he said: “This was my first time cycling in Switzerland and it was great to be involved in such an exciting event, surrounded by amazing scenery. I'm delighted to support this event, which has the aim in 2016 of raising £1 million for the Laureus Sport for Good Foundation, a charity I'm hugely passionate about which uses the power of sport as a tool for social change.”

We spent a whole day exploring Gstaad on two wheels. We made two route choices available, both with scenic feed stations, gourmet lunch, Ride Captains and full mechanical support.

One of our guests, creative partner at Mad Hen, Sid Madge, had this to say after the trip: “A huge thank you for the most amazing trip. I can only send you praise for what was a fantastic three days. It was immense and to share the time with such wonderful people was a joy. Thank you for all your hard work and I look forward to many more events and memories.”

Now as the dust has settled on Gstaad, we’re looking forward to our next event in Davos, offering an exclusive three-day festival of cycling and fine dining in the Swiss Alps from Thursday 10 to Sunday 13 September 2015. On this trip, we’re excited to welcome owner and manager of Wiggle-Honda, Rochelle Gilmour and former Australian racing professional, Cadel Evans, for what promises to be another special weekend.

For more information about Davos, please visit: www.etapesuisse.com/etape-suisse-davos-2015


   

Monday, 15 June 2015

Etape Suisse’s 5 star luxury cycling experience in Gstaad

I’m really looking forward to hosting Etape Suisse’s corporate sportive press trip in Gstaad, Switzerland from Sunday 21 to Tuesday 23 June 2015. It’ll be my first press trip as CEO of the luxury cycling company. 

The press trip will launch Etape Suisse’s corporate sportive in Gstaad in June 2016. Comprising cycling and networking, the 2016 trip is in aid of the Laureus Sports for Good Foundation. We’re aiming to raise over £1 million for the charity.

Top journalists will join us as we head to the picturesque west side of Switzerland. We’ll ride in teams which includes celebrities such as Michael Vaughan OBE, English cricket legend and captain of the 2005 Ashes winning team.

Etape Suisse is a business like no other. The cycling, the hospitality, the locations and the accommodation are all out of this world. It’s going to be a great pleasure for me to combine my passion for my work with my passion for cycling. I’ve competed in triathlons and I’m currently training for my first Ironman 70.3, so I can’t wait to get a taste of the hilly terrain in Gstaad.

As well as the demanding routes and networking opportunities, it’s also rewarding to be supporting Laureus Sports for Good Foundation. The charity is an incredibly worthwhile cause, raising funds to provide financial and practical support to more than 150 projects through the power of sport. Providing coaching and education to young people, Laureus Sports for Good Foundation helps those in some of the most challenging and deprived environments around the world.

The press trip also gives me the chance to cycle and work alongside my good friend and colleague at redheadPR, Emma De Maio. Over the years, we‘ve worked on many exciting projects in incredible locations, but this one has the potential to be the most luxurious and stunning of them all.

If luxury networking, cycling and fundraising interests you, visit www.etapesuisse.com/etape-suisse-gstaad-corporate-event to find out more.

Friday, 12 June 2015

Mums unite for PR masterclass

Earlier this week I had the great pleasure of speaking at the Mums UnLtd Summer Biz Fair in the Buckingham Park Community Centre in Aylesbury. I gave my talk, Get your brand buzzing through PR.


The talk was about one of the main reasons businesses work with PR agencies: to raise brand awareness and get noticed by people who matter.

As the recent survey, The State of Public Relations, revealed, brand awareness is the top priority when using PR services[1]. So, I explored the importance of maximising PR and demonstrated techniques that make brands flourish. It was fantastic to show some of the incredible results that you can achieve with a well-managed PR campaign.

What made appearing at this event even more rewarding was the chance to host my own PR and branding PR clinic after the talk. I spoke one-on-one with a number of hardworking mums, all looking to enhance their businesses or embark on new enterprises. I met many inspirational women who have incredible talents and who are already very successful.

As a mother-of-two, I know the importance of good support and inspiration from other working parents. The Mums UnLtd Summer Biz Fair is a fantastic opportunity to offer this support, while showing how effective PR can boost the success of any brand.

These types of events offer working mums the ideal opportunity to network, enhance their skills and get their brands buzzing. If you’re interested in learning more about Mums UnLtd or attending one of their events, visit www.mumsunltd.co.uk. To find out what great PR can do for your business, visit www.redheadpr.co.uk